Tender Years Childcare has cared for children from newborn to 12 years in Ajax for more than 15 years. Its old WordPress site no longer reflected the centre, and parents could not easily find programs, fees, or how to join the waitlist. Nexsite rebuilt the site from the ground up around the questions parents ask before they book a visit.

Parents choosing childcare need reassurance fast: who will care for their child, what each age group does all day, what it costs, and how to get on the waitlist. The old site buried those answers, ran on an aging theme, and carried years of URLs that had to be redirected without losing the centre's search history.

We planned the site around each age group, from infant to school age, plus summer care, creative play, and positive guidance. Every page uses real photography from a professional shoot, original illustrations drawn for the brand, and the centre's own FAQs and reviews. The contact and waitlist form captures exactly what the centre needs, and the build is checked against WCAG AA so it works for every family.

The new site is in final review ahead of launch. It replaces the old WordPress install with a fast static build, a clear path from program pages to the waitlist, and a redirect plan so the old site's search history carries across. We will add launch results here once there is real data to report.

• Every age group, from infant to school age, now has a page answering what a day looks like.
• A single contact and waitlist form collects the details the centre needs to place a child.
• Real photography of the centre replaces stock imagery throughout.
• Accessibility checked against WCAG AA at desktop and phone widths.