L&M Meats has been family-owned since 1973, with counters in Toronto, Beeton, and Gilford and a growing food-service and wholesale side. Customers wanted to see what was available before picking up the phone. Nexsite built a fast catalog site around how the business actually sells: browse online, then call the store to confirm the price, the cut, and the pickup time.

Prices and cuts change daily at a butcher counter, so a standard online store would have meant constant inventory work and disappointed customers. The site still needed to show the full range, send people to the right one of three stores, and give retail, food-service, and wholesale buyers their own path.

We replaced the planned checkout flow with a call-to-order catalog: 45 products across nine categories, from butcher boxes and beef to sheep, goat, and prepared meats, each with a clear call button for the nearest store. Every page is prerendered with its own title, description, and structured data, and the build ships with brand assets, a sitemap, and automated desktop and mobile checks.

L&M Meats now has a credible, fast home for the whole range, with separate paths for walk-in customers, restaurants, and wholesale buyers. The site launched on shoplmmeats.ca in July 2026, and it gives the business room to add delivery and online ordering later without a rebuild.

• Shows the full range online while keeping ordering on the phone, where daily prices and cuts can be confirmed.
• Routes customers to the right store in Toronto, Beeton, or Gilford with one tap.
• Gives restaurants and wholesale buyers dedicated food-service and wholesale pages.
• Prerendered pages, unique metadata, and local business schema so each category can be found in search.