Privacy Policy

1. Scope

This Privacy Policy applies to personal information collected through:

• Our website (nexsite.ca) and its forms
• Inquiries submitted via Google Business Profile or similar third-party listings
• Client onboarding and project communications (email, phone, messages)

We do not sell personal information. We do not operate ad retargeting pixels as part of our standard website stack.

2. Definitions

• Personal information: information about an identifiable individual (e.g., name, email, phone number).
• Services: website design, development, SEO/technical optimization, maintenance, and related professional services.
• Service providers: third parties that process information on our behalf (e.g., hosting, analytics, form processing).

3. Information We Collect

A. Information you provide

We may collect the information you submit through our contact form or communications with us, including:

• Name
• Email address
• Phone number (if provided)
• Message content (requirements, timelines, business context, questions)
• Client project information you provide during onboarding and delivery (content, assets, feedback, approvals)

If you contact us via Google Business Profile, we may collect the contact details and message content you provide through that platform.

B. Information collected automatically (website usage)

When you visit our website, we may collect limited technical and usage data, including:

• IP address (typically collected in server logs and security/diagnostic telemetry)
• Device and browser type
• Pages viewed and interactions (in aggregate/analytics form)
• Referring/exit pages and approximate location (derived from IP at a coarse level)

4. Cookies and Tracking Technologies

Our website uses cookies and similar technologies primarily for measurement and performance analytics.

A. Google Analytics 4 (GA4)

We use Google Analytics 4 to understand how visitors use our website and to improve content, UX, and performance. GA4 may use cookies or similar identifiers and may collect:

• Device/browser information
• Usage events (e.g., page views, navigation)
• Approximate location (derived from IP)
• Other analytics-related signals configured by default or within GA4

B. Vercel Analytics

We use Vercel Analytics to measure site performance and usage trends. Vercel Analytics may collect usage and technical data to help us understand traffic patterns and site performance.

Your choices

You can manage cookies through your browser settings (block/delete cookies). If you disable cookies, certain site functionality or measurement may be reduced. You can also use browser-based tools to limit analytics tracking.

5. How We Use Personal Information

We use personal information for the following purposes:

• To respond to inquiries and provide requested information
• To provide and deliver services (scoping, proposals, execution, support)
• To communicate with you about your inquiry or project
• To operate, maintain, and improve our website (performance, troubleshooting, security)
• To maintain records and meet legal/accounting obligations (as applicable)

6. Consent and Communications (CASL)

By contacting us or submitting a form, you consent to NexSite using your information to respond to your request and communicate about services you asked about.

We do not send marketing emails by default.

If you ask us to stop receiving non-essential communications, you can opt out by contacting us (see Section 14).

7. Service Providers and Disclosures

We disclose personal information only as necessary for the purposes described above.

A. Form processing (Formspree)

Our contact form submissions are processed through Formspree. When you submit a form, the information you provide is transmitted to Formspree for delivery to NexSite and related operational handling (e.g., routing, spam prevention features provided by Formspree).

B. Hosting and infrastructure (Vercel)

Our website is hosted on Vercel, which may process technical data (such as logs) to deliver the website, maintain reliability, and protect against abuse.

C. Analytics (Google Analytics and Vercel Analytics)

We share website usage data with:

• Google (GA4) for analytics measurement, and
• Vercel for analytics/performance measurement.

D. Legal and compliance

We may disclose personal information if required by law, regulation, subpoena, court order, or lawful governmental request, or to protect our legal rights.

E. Business transition

If NexSite is involved in a merger, acquisition, financing, or sale of assets, personal information may be transferred as part of that transaction, subject to appropriate safeguards.

We do not sell personal information and do not permit service providers to use personal information for their own marketing.

8. Cross-Border Processing

Our service providers (including Vercel, Formspree, and Google) may process or store information in jurisdictions outside your province and/or outside Canada (including the United States), depending on their infrastructure and configurations.

Where information is processed outside your jurisdiction, it may be subject to the laws of that jurisdiction.

9. Retention

We retain personal information only as long as necessary for the purposes described in this policy, including:

• Responding to inquiries and maintaining reasonable business records
• Providing services and support
• Meeting legal/tax/accounting requirements where applicable
• Resolving disputes and enforcing agreements

When information is no longer required, we will delete it, anonymize it, or securely destroy it where reasonable and practicable.

10. Security

We use reasonable administrative, technical, and physical safeguards to protect personal information. However, no method of internet transmission or electronic storage is 100% secure, and we cannot guarantee absolute security.

11. Third-Party Links

Our website may link to third-party sites (e.g., social platforms). We are not responsible for their privacy practices. Review their privacy policies before providing personal information.

12. Children's Privacy

Our services are not directed to children, and we do not knowingly collect personal information from individuals under 13. If you believe a child has provided personal information, contact us to request deletion.

13. Your Rights (Canada / PIPEDA)

Subject to applicable law, you may:

• Request access to personal information we hold about you
• Request correction of inaccurate or incomplete information
• Withdraw consent (where processing is based on consent), subject to legal/contractual restrictions
• Request deletion where appropriate and lawful
• Raise a privacy concern or complaint with us

We may need to verify your identity before fulfilling requests.

14. Contact Us

If you have questions, requests, or privacy concerns, contact:

Email: nexsite.liam@gmail.com

15. Changes to This Policy

We may update this Privacy Policy from time to time. We will post the updated version on this page and update the "Last updated" date above. Continued use of our website after changes are posted indicates acceptance of the updated policy.